V AVE SHOE REPAIR - Stockholm Sofo store

The first ever store for the VASR brand. This location was initially the brands company HQ and design office. There where initially no intention of making a store of the space. But as the area of Sofo became increasingly popular for fashion, food and nightlife, customers constantly knocked on the front door wanting to see the process and designs, making it virtually impossible to design collections. The space was reshaped to a experimental store and with years became a well known classic.

Creative direction: Lee Cotter