Lee Cotter
Creative Director
Origin: Sweden with English descent
I am a schooled businessman and entrepreneur, yet above all a naturally gifted creator. Autodidact in the truest sense, I approach every project with equal parts heart and mind, driven by deep passion and a relentless curiosity. I never shy away from challenges, but instead see the world as a playing field for ideas, collaborations, and opportunities to grow alongside talented people.
In 2004, I co-created the fashion label V AVE SHOE REPAIR, which for over a decade delivered original design and innovation across the globe, building a legacy of creativity and craftsmanship.
My career spans the entire fashion spectrum - design, production, conceptual innovation, and retail. I have founded and managed companies, guided start-ups, and led major creative projects. This experience has given me a senior-level understanding of product development, international markets, and the power of design when combined with storytelling, packaging, and unique brand expression.
Today, my work draws on a worldwide network that connects fashion and lifestyle at every level. I bring expertise in design management, concept strategy, and leadership - helping both management teams and creatives unlock their full potential.
I believe in paying it forward, always sharing knowledge, experience, and inspiration with the next generation.
/Lee Cotter