The 90 day store experiment.
A retail project for V AVE SHOE REPAIR. The first ever retail space for the brand where we created a temporary store in Sturegallerian in the heart of central Stockholm.
The store was built by constructing spaces through geometrical shapes. The shapes where made from woven tapes (normally used as safety belts). The store was opened for 90 days with a count down every day.
Creative direction: Lee Cotter
Architects: Guise