5preview, a Swedish/Italian fashion brand, for whom I created the spring 2021 collection thesis and all over brand direction. I designed a new brand identity and packaging together with a new collection based on the brands DNA - but adding a touch of new. The collection has a strong feminine silhouette aimed to enhance, elongate and strengthen the individual. A casual take on a formal wardrobe, created in alternative fabrics and ecological materials.
I re-designed and created several new artworks based on brand founder Emeli Mårtenssons distinctive graphics. Pixelated oversized flowers as all-over prints, news paper prints and Japanese lettering are some of the aesthetics that are prominent in the expression.
The project was created by a small and skilled team.
Creative Direction & Design: Lee Cotter
Design : Johanna Dellenbrant
Brand Manager: Maria Casado
Campaign photo: Andreas Lundberg
Collection photo: Eric Lorentz
Hair & Make: Sara Denman
Model: Johanna Ovelius
Contra is a new sports & lifestyle brand.
I have created a brand that bridges the gap between everyday life and active training. High-end activewear fabrics and production techniques, accessories and details created a marriage between two worlds. The one of sports and the one of fashion. The outcome became a wardrobe aimed to suit a active person - well dressed at all occasions. A day-to-day fashion sports collection with my hand writing and signature. I call it “timeless training”.
Creative Direction & Design: Lee Cotter
Artistic Direction: Carl Ohlmarks
https://contratraining.com/
BY THE NO. started as an experimental outlet, as an offspring from parenting fashion brand V AVE SHOE REPAIR. BTN was the inhouse brand-name for tests and trials in sculptural design and couture. In 2014 the VASR-brand closed down, but the BTN-brand continued as a stand alone project.
125 days after closing the VASR brand, a BTN-collection hit the market. The number visible in graphics represents the number of days, hours, minutes and even tenth of seconds I was absent with products from the design industry. The numbers now pays as a homage to never give up, to stand up for what is right and to always be true to your self.
The BY THE NO. project is all about slowing the pace down, creating longevity and designing future classics.
Campaign photographer: Andreas Lundberg
Documentary photographer: Mauro Martins
A design project for travel brand A-TO-B.
I designed the A-TO-B travel system with lifestyle aesthetics in mind. My approach was to design a democratic, high quality product - with a style appealing to all genders.
My objective was to make a design you wouldn't mind keeping in your home - as a part of your furnishing.
The A-TO-B brand offers innovative products created for people constantly on the move. The aim is help to organize a mobile and active lifestyle. Making the everyday commute somewhat more bright.
Graphic art by Lee Cotter
Limited editions- printed on 210gr Hahnemühle Fine Art paper.
Artwork collection inspiration taken from a world dominated by machines and the suffering beauty from human touch.
Det var inte jag. Igen - a art/dance performance
Invited to create the costumes for the dance and art performance named "Det var inte jag. Igen" simply translated "It wasn´t me. Again"
A multi-art production set at the Stockholm state theatre by choreographer Kenneth Kvarnström together with artist and painter Jesper Waldersten.
Design: Lee Cotter & Astrid Olsson
Choreographer: Kenneth Kvarnström
Art: Jesper Waldersten
Dancers: Matthew Branham, Erik Nyberg, Pär Andersson
Photographers: Mats Bäcker / Mathilda Rahm / Lee Cotter / Jesper Waldersten / Kenneth Kvarnström
TRE - a dance performance
Invited to create the costumes to dance performance TRE held at Stadsteatern. Choreographer Kenneth Kvarnström ordered a flower bed and suggestive outfits that could give the audience a sense of freedom in interpretation, giving room for individual fantasies and maybe sparking creativity within.
Design: Lee Cotter & Astrid Olsson
Choreographer: Kenneth Kvarnström
Dancers: Matthew Branham, Erik Nyberg, Paul Pui Wo Lee
Photographer: Bengt Wanselius
BY THE NO. x Kvarnström Collaboration
A project under the By The No. (By The Number) brand. In collaboration with famed dancer and choreographer Kenneth Kvarnström. 2015.
Design: Lee Cotter & Astrid Olsson
Art & Graphics: Kenneth Kvarnström
Photographer: Jasmin Storch
Creators portraits
A photo session taken place 2015 in an abandoned carpark outside of Stockholm in Telefonplan. A cold autumn day we shot a boyband looking image for the cover of the By The No. x Waldersten collaboration.
Photographer: Jasmin Storch
BY THE NO. x Waldersten Collaboration
A project under the By The No. (By The Number) brand. In collaboration with artist Jesper Waldersten.
Design: Lee Cotter
Art & Graphics: Jesper waldersten
Photographer: Jasmin Storch
V AVE SHOE REPAIR - Wood work collection
A series of products and unique atelier pieces made in Swedish birch in collaboration with Carl Malmsten design school. Wood pieces inspired by Spanish castanets.
Design: Lee Cotter & Astrid Olsson
Photographer campaign: Julia Hetta
BY THE NO. x Waldersten Collaboration
A project under the By The No. (By The Number) brand. In collaboration with artist Jesper Waldersten.
Design: Lee Cotter
Art & Graphics: Jesper waldersten
Photographer: Jasmin Storch
V AVE SHOE REPAIR - 2014 collections
Spring 2014 collections. Inspiration taken from London city.
Design: Lee Cotter & Astrid Olsson
Photographer campaign: Nils Odier
V AVE SHOE REPAIR SS13 designs
Creative atelier pieces in Swedish birch wood in collaboration with Carl Malmsten design school. Wood pieces inspired by Spanish castanets.
Design: Lee Cotter & Astrid Olsson
Photographer campaign: Julia Herta
BY THE NO. x Odalisk Magazine
A project under the By The No. (By The Number) brand. In collaboration with artist Mr. Jesper Waldersten. Photographer Henrik Halvasson captured the essence of the creative partnership between #olssoncotter and Waldersten. Jesper was asked to paint directly on the original photos. Featured in a fashion and article spread for Odalisk Mag. 2015.
Design: Lee Cotter
Art & Graphics: Jesper waldersten
Photographer: Henrik Halvasson
Stylist: Kari Hirvonen
V AVE SHOE REPAIR
Show for the S/S13 collections. Held at Sven-harrys art museum in central Stockholm.
Design: Lee Cotter & Astrid Olsson
BY THE NO. X Waldersten - behind the scenes
Giving you a look in to the creative process and what goes on behind the scenes when making a collaboration and designing collections, prints and graphics.
Design: Lee Cotter & Astrid Olsson
Art: Jesper Waldersten
Spike designed accessories
We created a series of spiked products for the VASR retail stores. A small unique, numbered amount of pieces. Made as a special project.
Design: Lee Cotter & Astrid Olsson
V AVE SHOE REPAIR
Show for the A/W12 collections. Held at Berns salonger in central Stockholm.
Design: Lee Cotter & Astrid Olsson
BY THE NO. X Kvarnström - behind the scenes
Giving you a look in to the creative process and what goes on behind the scenes when making a collaboration and designing collections, prints and graphics.
Design: Lee Cotter & Astrid Olsson
Art & Graphics: Kenneth Kvarnström
The co-operation and merge between artist and designers, ended up in an exposition created in Stockholm / Bibliotekstan. Apparel creations displayed as art and art painted on glass during the expo.
Design: Lee Cotter & Astrid Olsson
Art: Jesper Waldersten
V AVE SHOE REPAIR x Six scents NYC
Perfume name: Une beauté accidentelle
Inspired by the sculptor and painter Alberto Giacometti (1901-1966), The idea was to capture the essence of the struggling artist, driven by his passion in a ragged, yet sophisticated appearance. A personality full of contrasts, reflected in the scent itself.
The scent holds references to memories from the Swedish country side, the feeling of leaving the city behind and stepping out into a world filled with scents of coniferous wood, newly chopped timber, old tree stumps and grass combined with scents from the culinary kitchen, such as black pepper and nutmeg which gives a base filled with depth.
The scents was available at over 250 of the world’s best boutiques, department stores, hotels etc including Colette in Paris, Liberty in London, 10 Corso Como in Milan and Seoul , Joyce in Hong Kong, Opening Ceremony and Seven in New York and many more.
V AVE SHOE REPAIR - Bags and accessoaries
An assorted mix of bags and accessories in random pic. These have all been produced in Italy in fine vegi-tan leather by fantastic manufacturers. Creation dates stretch from 2005 - 2014
V AVE SHOE REPAIR - Show book
We created a lookbook for the VASR A/W 2010 collections. Our aspiration was to style and show images as expressive as in a runway show. With a hypercreative team we managed to portray inspiration as well as accessibility to the VASR brands dna of art x commerce.
Design: Lee Cotter & Astrid Olsson
Photographer: Nils Odier
Stylist: Sofia Odier
Hair: Tony Lundström
V AVE SHOE REPAIR x Alstermo bruk
Alstermo bruk case and bag manufacturer in south of Sweden. The company was one of Swedens oldest companies stretching back to early 1800. I designed a series of cases based on cases and covers to instruments and machines. Such as the trumpet and the typewriter case.
Design: Lee Cotter
ONLY AT SHOEREPAIR - Small leather goods
As an homage to our loyal VASR customers we created a small line of SLG´s intended to give the utmost quality and craftsmanship to an obtainable price and sold exclusively on the VASR online store. Manufactured in Portugal in Italian vegi-tan leathers. Items included wallets, mac, Ipad, Iphone sleeves. Shoe cares kit and more.
V AVE S.R. Shoe design - mens
Assorted shoe collections of VASR mens shoes. This collection was created for AW14.
Design: Lee Cotter
V AVE SHOE REPAIR - 2011 collections
Autumn 2011 collections A classic collection of VASR favorites with added metal works.
Design: Lee Cotter & Astrid Olsson
Photographer campaign: Nils Odier
V AVE SHOE REPAIR - posters
For the S/S 2013 collections we created a number of graphics and images that where used on apparel, packaging and communication. The graphics where so liked and asked for that we decided to make posters of them.
Creative direction: Lee Cotter
AD: David Engzell
V AVE SHOE REPAIR - 2011 collections
Spring 2011 collections.
Design: Lee Cotter & Astrid Olsson
Photographer campaign: Nils Odier
V AVE SHOE REPAIR
Show for the S/S10 collections. Held at Rådhuset in central Copenhagen.
Design: Lee Cotter & Astrid Olsson
V AVE SHOE REPAIR - The red dress
The red tulle dress that stayed in the minds of many throughout the years. The dress was the first entry of the S/S 2008 runway show held at Berns salonger in central Stockholm.
Design: Lee Cotter & Astrid olsson
Accessories design - hats
Assorted styles for the V AVE SHOE REPAIR brand. hands stretched hats in classic rabbit wool. Made for special project.
Design: Lee Cotter
V AVE S.R. Shoe design - woman´s
Assorted shoe collections of women´s "tomboy" shoe collection. This collection was created for AW14.
Design: Lee Cotter & Astrid Olsson
V AVE SHOE REPAIR - assorted pieces
A selection of designs from 2009 in still life shoot.
Design: Lee Cotter & Astrid Olsson
Photographer: Ulrika Gustavsson
V AVE SHOE REPAIR
Show for the A/W09 collections. Held at Kungsträdgården in central Stockholm.
Design: Lee Cotter & Astrid Olsson
V AVE S.R. CANDLE
SCENT: “FATWOOD”
Fatwood was commonly used in prehistoric times for fire starting. The distinct yet subtle scent is drawn from the heart-wood of Swedish pine. This special wood-type is resin covered and becomes hard and
root resistant. We have created a scent that generates a calming surrounding and that reminds of the Swedish coniferous forest and its mystical surroundings.
The inspiration for the scent was taken from scent memories from our summerhouse with its woods and wild gardens. The candle was produced in the famous French scent district of Grasse and is made by the hand of skilled producers in the highest echelon of scent making. While the base scents are drawn from pine wood the middle and top notes contain several components, among them grapefruit, ylang and basil.
Design: Lee Cotter
AD: David Engzell
TRE - behind the scenes
Giving you a look in to the creative process and what goes on behind the scenes when making the costumes for dance performance TRE by choreographer Kenneth Kvarnström. A performance premiered at Stadsteatern in Stockholm and then toured throughout Sweden.
Design: Lee Cotter & Astrid Olsson
Atelier tests with paint and plaster
Through the years we have tested various techniques and materials to find new developments and designs ideas. This is one of them.
Design: Lee Cotter
Photographer: Nils Odier
V AVE SHOE REPAIR - Woman´s sneakars
High top sneakers with fat-padded tongue, lace and velcro snap. Rugged leather and printed version. Made for the VASR S/S14 collection.
Design: Lee Cotter & Astrid Olsson
V AVE SHOE REPAIR - 2010 collections
Spring 2010 collections. Inspiration from showing inside out, transparency in production and construction. In collaboration with famed British fabric Liberty London.
Design: Lee Cotter & Astrid Olsson
Photographer campaign: Nils Odier
V AVE SHOE REPAIR - 2010 collections
Autumn 2010 collections Knitted ever winding kreations and leather corsets. British and Japanese influenced collection.
Design: Lee Cotter & Astrid Olsson
Photographer campaign: Nils Odier
V AVE SHOE REPAIR - Meccano atelier project.
Dresses and jackets built in constructed parts parts assembled by nuts and bolts in the thousands. A design project for a VASR catwalk show. Design ideas inspired by prosthetics and a mechanical view on the future from a past generations.
V AVE SHOE REPAIR - assorted pieces
A selection of designs from 2008 in still life shoot.
Design: Lee Cotter & Astrid Olsson
Photographer: Ulrika Gustavsson
V AVE SHOE REPAIR - 2009 collections
Spring 2009 collections with shapes inspired by American Sculptor Richard Serra.
Design: Lee Cotter & Astrid Olsson
Photographer campaign: Thomas Klementsson
V AVE SHOE REPAIR AW09 designs
A collection inspired by Director Federico Fellini and his film La Strada. Targeting to portray a sad clown.
Design: Lee Cotter & Astrid Olsson
Photographer campaign: Nils Odier
V AVE SHOE REPAIR
Show for the S/S08 collections. Held at Berns salonger in central Stockholm.
Design: Lee Cotter & Astrid Olsson
V AVE SHOE REPAIR AW08 designs
Atelier pieces in mix with commercial collection as image campaign AW 2008.
Design: Lee Cotter & Astrid Olsson
Photographer campaign: Marc Pilai
V AVE SHOE REPAIR - Men´s atelier work
Showcasing documentary photos of a small series of atelier garments made for runway show A/W09. The designs all have similar design aesthetics and construction.
Design: Lee Cotter & Astrid Olsson
V AVE SHOE REPAIR - assorted pieces
A selection of designs from 2008 in still life shoot.
Design: Lee Cotter & Astrid Olsson
Photographer: Ulrika Gustavsson
V AVE SHOE REPAIR
Show for the A/W07 collections. Held at Berns salonger in central Stockholm.
Design: Lee Cotter & Astrid Olsson
V AVE SHOE REPAIR - assorted pieces
A selection of designs from 2007 in still life shoot.
Design: Lee Cotter & Astrid Olsson
Photographer: Ulrika Gustavsson
V AVE SHOE REPAIR - Metall work design
A special project for runway show. High polished handmade steel parts attached as applications for corsets, dresses, jackets and bijoux.
Design: Lee Cotter & Astrid Olsson
V AVE SHOE REPAIR
Show for the S/S07 collections. Held at Berns salonger in central Stockholm.
Design: Lee Cotter & Astrid Olsson
V AVE SHOE REPAIR Designs & campaign
Assorted images from the mens and womans AW06 collection.
Design: Lee Cotter & Astrid Olssson
Photographer campaign: Thomas Klementsson
Photographer Still: Ulrika Gustavsson
